Video on You Tube

Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society.

Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a shocking twist.

In first phase uploader of video could not be verified. This created controversy whether it is an actual victim of abuse or a campaign.

In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage.